Area Sales Manager

Job Description – Sales & Marketing Head / Area Sales Manager Industry: FMCG – Spices, Food Products & Dairy Job Location: Gurugram, Haryana / Rajasthan / Uttar Pradesh / Uttarakhand Experience: 3–6+ Years Employment Type: Full-Time Open Positions: 2 Vacancies Reporting To: Director / Business Head About the Company A growing FMCG business specializing in premium-quality spices and food products, committed to delivering authentic taste, consistent quality, and customer satisfaction. The company aims to expand its market presence through strong distribution networks, strategic business development, and long-term customer partnerships. Job Summary We are looking for dynamic and result-oriented sales professionals to drive business growth, expand distribution networks, develop new markets, and achieve sales targets across assigned territories. The ideal candidates should have experience in FMCG sales, distributor management, market expansion, General Trade, Modern Trade, and business development, along with strong negotiation and relationship-management skills.

Key Responsibilities Develop and execute sales strategies to achieve monthly, quarterly, and annual targets. Identify new business opportunities and expand market presence across assigned territories. Appoint and manage distributors, dealers, stockists, wholesalers, and retailers. Drive sales growth across General Trade, Modern Trade, wholesale, and institutional channels. Develop relationships with key accounts, retail chains, hotels, restaurants, and institutional buyers. Manage primary and secondary sales, stock availability, inventory movement, and collections. Execute trade promotions, retail activations, product launches, and visibility campaigns. Monitor competitor activities, pricing, market trends, and customer preferences. Prepare sales forecasts, territory performance reports, and market development plans. Lead and motivate sales teams to achieve business objectives. Travel extensively across assigned markets to develop business and strengthen distribution. Candidate Requirements Bachelor's degree in Business Administration, Marketing, Sales, or a related field; MBA preferred. 3–6+ years of relevant experience in FMCG, spices, food products, dairy, or consumer goods. Strong understanding of distributor management, General Trade, and Modern Trade. Proven track record in field sales, market expansion, and target achievement. Excellent negotiation, communication, and relationship-management skills. Proficiency in MS Excel, PowerPoint, and CRM or sales reporting tools. Fluency in Hindi and English. Willingness to travel extensively within assigned territories.

What We Offer Competitive compensation based on experience and skills. Performance-based incentives. Travel and mobile allowances as per company policy. Opportunity to drive regional business expansion and career growth. Interested candidates with strong FMCG sales experience and a passion for business development are encouraged to apply.